Without a story, a brand is nothing more than a design.

The 'Introducing' section of the branding deck covers key elements: 'About Us,' 'Slogan,' 'Our Vision,' 'Our Mission,' 'Brand Personality,' and 'Our Values.'

"Voice & Styles" refers to the consistent tone, language, and visual elements that a brand uses to communicate with its audience.

The brand logo is a visual symbol or identifier used to recognize and represent a brand, capable of quickly connecting the audience with the brand's values in various marketing and communication contexts.

"Brand colour" refers to the specific set of colors that a brand chooses to represent itself visually.

"Typography" refers to the art and technique of arranging type (text) to make written language readable and visually appealing.

"Visual style" refers to the overall aesthetic and appearance of a design or creative work.

The section on photography provides guidance on how to use images in a way that aligns with the brand's visual style and messaging.

"Brand Collateral" refer to a series of materials used for promoting and advertising a brand, including flyers, posters, business cards, catalogs, product brochures, and more. These materials, by showcasing the brand's image, values, and product information, help reinforce consumer awareness and understanding of the brand.